A programme to increase the knowledge and capability of developing country producers, exporters and Government agencies to undertake the tasks of assessing intangible value opportunities, identifying IP solutions and implementing them.
About the programme
The educational workshops and consultations will focus on the local challenges, international opportunties and approaches that best support each country’s efforts to raise the export income of low-income producers sustainably through IP business strategy development and implementation. The goals of the programme are to identify potential partners and beneficiaries of IP Business strategies, and help them to understand the growing role of IP in the international marketplace and how it is affecting their business sector.
What you will learn
- The growing role of IP in the international marketplace
- The intangible value of products in the global market
- IP business tools and strategies
- Practical ways of capturing greater returns from exports
Who should attend
The workshops and roundtables will be led by experts with a proven track record in IP Business strategy development for export sectors including: traditional export commodities, coffee, tea, cocoa, as well as non-traditional agricultural products and natural resources (woods, oils, extracts etc); additionally the workshops will address cultural and artistic goods including crafts and textiles. Representatives of producer associations, export cooperatives or companies, trade promotion and marketing bodies and NGOs working in market access support programmes for small and medium enterprises will be welcomed. Places for the workshops will be limited however, and so we recommend early application to ensure your space. Appointments can be scheduled in advance for one on one discussions and consultations.
What to bring with you
The project team will present a product brief highlighting examples from each country of inherent and potential intangible value for capture. Participants will benefit most if they can bring:
- Recent reports and data on production, trends, and challenges.
- A list of countries where you have established export sales.
- Names of importers and distributors; examples of any promotional, licensing or design agreements reached (these can be discussed in a manner that preserves commercial confidentialty).
- Concerns or concrete examples of conflicts over distribution, attribution, copying, counterfeiting or imitation.
- The names of governmental or non-governmental bodies working to improve access to market and intellectual property management in your country.